RE: Return to Basics
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the way I see it there are two routes.
A blogging platform like Medium. Only paying accounts are eligible for payouts, and thus most paying accounts make almost nothing. Very few make a lot. very few.
A layer 2 is built that focused on distributing ad revenue. On this one more people would make something, but it would be very little.
I think they would both work, but I doubt people would be too excited for them.
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Hard to say.
The "problem" always seems to have been that the majority of early joiners here joined on the premise of "money for nothing," in some version of that concept.
That's perhaps ess of a problem philosophically, than it is a problem because the backbone of the community was built on it. And perhaps it was true, to some degree, when we had $2.00 Hive, or even $1.00 Hive or $0.50 Hive.
If Hive were a business, we'd be it that stage where any turnaround would likely be at the hand of some "corporate raider" type who sees solid bones, so the pick up the gig for pennis on the dollar and basically re-invent the whole thing.
Perhaps some kind of marriage of 1+2 could work, with "tiered" compensation for creators, skewed in favor of those who agree to pay a "tax" part of their rewards specifically earmarked for marketing and publicity of Hive externally... with additional bonuses for those who bring in external page views and onboarding new users; the latter being not just for account creation but account creation + content + engagement.
Most peoplethose who worship at the altar of decentralization would be dead set against it because it would likely require some from of centralized "structure," and that's the Devil Incarnate, alas...